There is something you want, but there may also be several other things competing for your attention. A possibility that keeps you dreaming. A person who keeps you guessing. An idea that feels exciting until another one comes along. Our tarot card of the day is the Seven of Cups, offering a reflection on desire, distraction and the choices we make when everything seems possible. Today, take a little time to notice where your energy is going. Some possibilities deserve explori

There’s a certain magic in the quiet moments when you shuffle a deck of tarot cards, the soft rustle of paper like a whispered secret. I remember the first time I let the cards speak to me about love. It wasn’t about fortune-telling or grand predictions. It was about connection to myself, to my feelings, and to the possibilities that lay ahead. Love tarot readings have a way of turning the intangible into something you can hold, something you can touch with your heart. With o

When I first encountered the world of creative personal profiles, I was struck by how much they reveal about the soul behind a brand or a project. These profiles aren't just about listing achievements or skills; they weave a story that invites you in and gently guides you through the essence of a person's journey. This is exactly what makes By Maat's approach so captivating and refreshingly unique. It's a tender dance between clarity and creativity, strategy and soul, al

When you reach a crossroads in your business journey and wonder which path to take next, it's natural to seek a guiding hand. I’ve been there too, feeling the gentle tug of uncertainty mixed with the excitement of possibility. Choosing the right small business consultant can feel like a delicate dance, one that requires a blend of intuition, knowledge, and a sprinkle of courage. Let’s walk through this together, gently unfolding what it means to choose someone who will truly

There’s something quietly satisfying about using a soap that feels made just for you. When your skin craves a gentle cleanse that leaves it soft and refreshed, the right soap can make all the difference. I want to share with you a little gem I’ve come across: the Cool Breeze Handmade Glycerine Soap - 100g. It’s a simple pleasure that transforms everyday washing into a soothing ritual. Why Choose Handmade Glycerine Soap? Handmade soaps possess a charm that mass-produced bars s

Starting an artisan soap business is a beautiful journey. You craft each bar with care, blending scents and textures that feel like a gentle hug. How do you share that love with the world? How do you make your soap stand out in a sea of choices? The answer lies in a thoughtful, clear, and heartfelt branding strategy. Branding isn’t just a logo or a pretty label. It’s the story you tell, the feelings you evoke, and the promise you keep. Let’s explore how to build an artisan so

Today's tarot reading brings together the Son of Knives in the energy-of-the-day position and the Four of Baskets as guidance on how to transmute and use that energy. Two illustrated cards on a white wall: Son of Knives and Four of Baskets, each showing stylised figures with earthy tones. As I sat with these cards from the Black Tarot deck, one message came through very clearly: You are frantically hunting and constantly fishing for the next catch, but the best way to fill y

Imagine a moment when a simple scent wraps around you like a warm hug, stirring memories, emotions, and deep pleasure all at once. That’s what some call a scentgasm, an intense, almost electric reaction to a fragrance that feels like a little burst of joy in your day. It’s not just about smelling nice; it’s about how scent can touch your soul and spark something magical inside. What is a scentgasm and why does it happen? A scentgasm is that sudden, delightful rush you get whe

Soap making is a journey that can surprise you in the most delightful ways. When I first started, I was drawn to the colourful handmade glycerine bars that smelled like a dream. Their bright hues and sweet scents were irresistible. Nevertheless, as I learned more, I found myself wandering down the rabbit hole of traditional hot-process and cold-process artisanal soap making. Each method has its own charm, story, and purpose. I didn't want to choose just one. So, I dec

Every week carries its own unique energy, a rhythm that pulses through our days and shapes our experiences. Sometimes, it’s hard to know what to expect or how to prepare for what’s coming. That's where a simple three-card tarot reading can offer gentle guidance. It's like a soft whisper from the universe, helping you tune into the flow of the week ahead. I love how tarot can bring clarity without overwhelming you. It’s not about predicting every detail but about opening a

I started blogging in 2005 with a head full of words and very little plan. That was part of the charm. I did not begin with a strategy, a product map, or a polished content calendar. I began because I loved writing. I loved the feeling of opening a blank page and turning an ordinary thought into something that might reach another person. Back then, blogging felt like a small room with the door left open. People wandered in. They read, commented, and came back. There was a scr

When I first dipped my fingers into the world of artisan soap making, I was mesmerised by the delicate swirls of colour, the gentle scents, and the promise of something handcrafted with love. But as enchanting as the craft is, building a unique, successful artisan soap brand requires more than beautiful bars. It calls for a thoughtful blend of creativity, strategy, and a deep understanding of what makes your story and product truly stand out. Let me take you on a soothing jou

When you find yourself standing at the crossroads of creativity and clarity, wondering how to bring your unique ideas to life with intention and grace, the Artisan Audit Framework might just be the gentle guide you’ve been seeking. It’s a thoughtful, nurturing approach designed to help you sift through the noise, uncover your true direction, and build something meaningful from the ground up. Let me take you on a calm, inviting journey through this framework, where each step f

When I first encountered the phrase by Maat, I was immediately drawn to its rhythm and mystery. It felt like a whisper from a distant place, inviting me to explore something deeper, something more soulful. If you’re a creative like me, you might find yourself wondering what lies beneath those two simple words. What is the meaning of by Maat? How does it connect to our creative journeys and the delicate balance we seek between work, self-care, and inspiration? Let’s take a gen

When I first dipped my toes into the world of creative entrepreneurship, I quickly realised that the path to success is anything but ordinary. It’s a dance of imagination and pragmatism, where innovative approaches become the rhythm that keeps us moving forward. If you’re a maker, writer, or creative founder, you’ll find that embracing fresh, inventive strategies can transform your journey from a mere hustle into a soulful, thriving adventure. Let me walk you through some of

Recognising the Subtle Signals of Growth Growth doesn’t always come with a loud bang. Often, it arrives as a series of soft knocks on your door. One of the first signs is repeated enquiries. When people start coming back with questions, requests, or ideas, it means your work is resonating more deeply. It’s a sign that your expertise is becoming clearer and more defined in the eyes of your audience. Imagine you’re a writer who’s been quietly sharing your stories. Suddenly, you

Understanding Premium Pricing Dynamics Premium pricing is an art form, one that requires a delicate balance of various elements. It’s not merely about slapping a higher price on your product; it’s about creating a perception of value that resonates deeply with your audience. The Essence of Positioning Your Product or Service Premium pricing starts with clear positioning. This means defining what makes your offering unique and valuable compared to alternatives. Customers need

FOR IMMEDIATE RELEASE London, United Kingdom Rev. Yemaja Sekhmet-Maat, author, creative founder, life coach, professional stress and strategic consultant, has officially opened for Beautiful Warrior Pre-orders, an autobiographical journey that explores survival, healing, identity, motherhood, creativity and the quiet courage it takes to rebuild a life on your own terms. Part memoir, part reflection, Beautiful Warrior is an honest account of what happens when life refuses to f

Starting or growing a business is a journey filled with excitement and challenges. One of the most important steps you can take is crafting a business strategy that fits your unique vision and goals. But what does a good business strategy look like? How do you create one that feels right and helps you move forward without burning out? Let’s explore this together. What Is a Business Strategy and Why Does It Matter? A business strategy is your plan for achieving your goals. It’

Setting goals is a powerful act that shapes our lives. It gives us direction, purpose, and motivation. But the true value of setting goals goes beyond just reaching the finish line. It lies in the journey itself, the process of striving, learning, and growing, regardless of whether we achieve the exact outcome we envisioned. This post explores why setting goals feels so good and how embracing all outcomes can lead to a more fulfilling and resilient life. Writing goals in a no

When companies face complex challenges or want to grow, they often ask themselves: Why bother with strategic consulting? What is the real point of bringing in outside forces? The answer lies in the unique value strategic consulting offers, helping organisations make better decisions, avoid costly mistakes, and achieve long-term success. Strategic consulting is not just about advice. It is about guiding businesses through uncertainty with clear, practical plans that align w

Personal branding is often talked about in the world of entrepreneurs and creatives, but what does it really mean when you’re a soapmaker? For those of us who craft each bar with care, personal branding is not just a business tool, it’s the heart and soul of our craft, a way to share our story, values, and passion with the world. Let me take you through how personal branding can transform your soapmaking journey, helping you connect deeply with your customers and build a busi

When I first dipped my toes into designing personal web pages, I was searching for more than just a digital space. I wanted a sanctuary that whispered my story, a gentle place where my creativity could breathe, and my voice could sing softly yet clearly. Crafting a personal website is not merely about slapping together some text and images; it is an intimate dance between your essence and the digital canvas. Let me walk you through this soothing journey of creating a personal

Imagine standing at a crossroads, your creative project brimming with potential but unsure which path leads to success. That’s where strategic consulting steps in, like a gentle guide who helps you see the map clearly and choose the best route. It’s not just about business jargon or complex plans; it’s about understanding your unique vision and crafting a clear, practical way forward. Strategic consulting is a service that helps individuals and organisations make smart decisi

FOR IMMEDIATE RELEASE Yema Releases Autographed Copies of Poetry Sessions, a Personal Collection of Poetry, Reflection and Becoming London, United Kingdom Yema, author, creative founder, life coach, and strategic consultant, has released autographed copies of Poetry Sessions, her debut poetry book, a deeply personal collection shaped by emotion, reflection, survival, self-expression, and the quiet courage it takes to put your truth on the page. Originally published as part of

Let’s face it: if you haven’t already embraced your inner badass, you're living under a rock or perhaps just in your comfort zone. That’s the last place a founder should be. In the wild world of creative entrepreneurship, the right mindset isn’t just a nice-to-have; it’s your freaking lifeline. So, buckle up, babes. We’re diving deep into the unapologetic realm of the founder mindset, a place where you’re not just surviving but thriving. Own Your Narrative Before you can conq

Creating your own little corner on the web feels like planting a seed in a vast garden. It’s a quiet act of self-expression, a soft invitation to the world to know you better. I want to walk you through this journey with calm steps and gentle encouragement. Together, we’ll explore how to create a personal website that reflects your unique spirit and creative heart. Why You Should Create a Personal Website There is something deeply satisfying about having a space that is truly